All work

Deliwish

A grocery and daily-essentials delivery app for fresh produce, bakery items and everyday needs, built around planned deliveries that fit a household's routine instead of one-off orders.

Year

2025

Role

Product Design, End-to-End Design

Client

UNJ.digital

Timeline

2 months

What changed

01

01

Deliveries planned by date and time slot

Deliveries planned by date and time slot

02

02

Recurring orders instead of reordering every day

Recurring orders instead of reordering every day

03

03

Short, scannable labels throughout

Short, scannable labels throughout

The problem

Essentials like milk and bread are bought almost daily, but most grocery apps are designed for one big basket. Getting a morning delivery every day shouldn't mean placing a new order every day.

What I changed

I designed the ordering flow around the delivery, not just the cart. Users pick a date, choose a slot and set it to repeat, then manage everything from one place.

Desktop monitor showing a dark website with an orange glow

Time slots you can read at a glance

Slots are short labels: 6–7 AM, 12–1 PM, 5–6 PM, 10–11 PM. Once selected, the choice is confirmed in plain words: "Delivery Time: 5–6 PM."


What I learned

For daily-use products, predictability matters more than speed. Users want to know exactly when things will arrive, every time.

Outcomes

Less repeat effort

Recurring orders replace daily reordering for regular essentials.

Clear delivery expectations

Fixed, readable slots make it obvious when an order will arrive.

Transparent pricing

Clear totals at checkout reduce hesitation for first-time online shoppers.

Have a problem like this?

I take on two or three projects a quarter. Tell me what’s slowing your team down and I’ll reply within a day.

I design products that make complex workflows feel simple, from early product thinking and UX to polished interfaces and design systems.

Open for projects from November

Elsewhere
Say hello

gunavrma@gmail.com

Bengaluru, India

I design products that make complex workflows feel simple, from early product thinking and UX to polished interfaces and design systems.

Open for projects from November

Elsewhere
Say hello

gunavrma@gmail.com

Bengaluru, India

I design products that make complex workflows feel simple, from early product thinking and UX to polished interfaces and design systems.

Open for projects from November

Elsewhere
Say hello

gunavrma@gmail.com

Bengaluru, India