All work

Rewards Application

A rewards app for Rajline, an electrical goods and home appliances brand trusted across Maharashtra since 1994. Users scan a QR code on Rajline products to earn points, then redeem those points in an in-app reward store.

Year

2026

Role

Product Design, End-to-End Design

Client

UNJ.digital

Timeline

3 months

What changed

1

1

Every product scan turns into points

Every product scan turns into points

2

2

Rewards claimed with points, not a checkout

Rewards claimed with points, not a checkout

3

3

Referrals that pay out only after KYC

Referrals that pay out only after KYC

The problem

Rajline sells through dealers, so the brand has no direct link to the people buying its products. The app gives buyers a reason to register every purchase, and gives Rajline a way to reward the ones who keep coming back.

What I changed

I designed the app around one loop: scan, earn, redeem. Scanning a product's QR code adds points straight to the wallet, with a confirmation like "You've earned 30 points." Recent transactions show every point earned and redeemed in one list.


Desktop monitor showing a dark website with an orange glow

A reward store without a cart

Nothing in the app can be bought with money. Users browse rewards, like wireless earbuds for 5,000 points or an Amazon voucher, tap Claim, and the reward ships to their registered address within 5–7 working days. The confirmation shows points used and points left. If they're short, the popup says exactly how many more points they need.


Referrals tied to real activity

Users invite others by link or code. A referral only counts after three stages: the new user signs up, gets KYC approved, and earns a minimum number of points. That minimum is configurable. Then the referrer gets ₹500 and the new user gets a ₹100 welcome bonus. A status list shows each referral by name and the last 4 digits of their phone number, so users can see where each one stands.

Dealer and KYC, simplified

Users link their dealer from a dedicated tab. For KYC, I merged the separate Aadhaar and PAN cards into one, so there's one less decision during verification.

What I learned

When there's no checkout, the confirmation popup does the job of a receipt. Every scan, claim and referral ends in a message, and those messages decide whether users believe the points are real.

Outcomes

One loop from purchase to reward

Scan, earn and redeem all happen in one app, tracked in a single wallet with full history.

Clear status at every step

Claims, referrals and balances always show what happened and what comes next.

Rewards tied to verified users

Referral payouts unlock after KYC and a points milestone, not just a signup.


Have a problem like this?

I take on two or three projects a quarter. Tell me what’s slowing your team down and I’ll reply within a day.

I design products that make complex workflows feel simple, from early product thinking and UX to polished interfaces and design systems.

Open for projects from November

Elsewhere
Say hello

gunavrma@gmail.com

Bengaluru, India

I design products that make complex workflows feel simple, from early product thinking and UX to polished interfaces and design systems.

Open for projects from November

Elsewhere
Say hello

gunavrma@gmail.com

Bengaluru, India

I design products that make complex workflows feel simple, from early product thinking and UX to polished interfaces and design systems.

Open for projects from November

Elsewhere
Say hello

gunavrma@gmail.com

Bengaluru, India